Introducing Flipboard Storyboard: A Robust Storytelling Platform for Brands

PALO ALTO, Calif., Oct. 13, 2016 /PRNewswire/ — Today, Flipboard launches Storyboard™, a new ad experience that enables brands to tell powerful and complete narratives using multiple native formats—stitching together articles, images, animated .gifs, video, and audio— to the social magazine’s 90 million monthly readers. Sephora is among the first brand partners to roll out Storyboard campaigns, connecting with premium audiences while they’re engaging with stories about their passions and interests in a beautiful mobile environment. One of the game changer in creating your own film is using a storyboard artist Sydney which Scenesbydean.com can provide.

Presented as a browsable carousel, Storyboard is an immersive and targetable storytelling experience that offers advertisers another effective way to take advantage of readers’ “Personal Primetime” on Flipboard: moments of engagement when people are more receptive to mobile advertising and branded content relevant to their interests. Flipboard’s research indicates that people are receptive to brand content if the brand is authentically connecting with the topic a person is interested in and the message is relevant to that person’s experience.

Sephora, the leading prestige cosmetics retailer, is highly regarded as a trailblazer within the digital consumer experience, leveraging first-to-market technologies across a variety of verticals, including socialized storytelling. With that innovation mindset, Flipboard’s new experiential ad unit aligns perfectly with the retailer’s “Tis the Season, Love is the Reason, Lets Beauty Together” holiday creative campaign. By partnering with Flipboard, the retailer can engage holiday shoppers across all of their devices without compromising the brand storytelling.

In addition to brands, agencies are responding positively to the new mobile ad experience. “Flipboard’s design-led platform and full screen ads are powerful tools for Mindshare’s luxury clients. They allow them to tell deeper stories, engage target consumers and reach new audiences,” said Daniel Daynes, global digital director, Mindshare Luxury, the global media agency network’s unit dedicated to luxury brands. “The ease and elegance of Storyboard combines the best of display advertising and native storytelling. It allows our brands to share their stories as an integral part of the content experience on Flipboard. We look forward to our continued collaboration and innovation with the team at Flipboard.”

Flipboard Storyboard, a vehicle for both brand and editorial storytelling, will be presented as beautiful, full-bleed multipage carousel. Readers can swipe from right to left to follow a full story, introducing a new gesture on the platform. Flipboard’s proprietary algorithms extract branded content from multiple URLs and beautifully stitch individual items—ranging from articles, images, animated .gifs, video, and audio—together allowing brands to compose a complete narrative. This also means advertisers can run a Storyboard with existing creative assets, rather than creating new or unique content.

Combined with Flipboard’s proprietary Interest Graph technology, advertisers are able to target campaigns to readers based on their interests and deliver multimedia brand content in a relevant context like never before.

“Storytelling is one of the most powerful and authentic ways a brand can connect with consumers – actual or aspirational. Stories capture consumer attention long enough to communicate a message from start to finish. Flipboard Storyboard helps brands to tell their story in a highly relevant and contextual way,” says Cecily Mak, chief revenue officer at Flipboard. “In the past year we’ve seen a 47 percent increase in the time people spend reading articles and watching video on Flipboard. It’s a natural next step to partner with brands and give them an opportunity to take engage with readers during these moments on mobile devices with rich, diverse content.”

An example of a Flipboard Storyboard is available for viewing thanks to our friends at SmartWool.

About Flipboard
Flipboard gives people a single place to follow all of their interests. People use Flipboard to enjoy their favorite sources from around the world and then save stories, images, and videos into their own Flipboard magazines—sharing items that reflect their interests, express their perspectives, or are simply things they want to read later. Download Flipboard for free in any app store or visit www.flipboard.com.

Business Dashboard Software- Will It Benefit your Company?

written by: John Daniel

Does your IT firm need a Business Dashboard Software? This is a question that you have probably been asking yourself time and again as an IT manager. You have to have observed an increase in their popularity, which has got you wondering whether your company can really benefit from this software.

First things first, let’s explore what a business dashboard really is and how it works.

A business dashboard software, also understood as a business intelligence dashboard, is simply a data visualization tool that displays the current status of metrics along with the essential efficiency indicators(KPIs) for a certain company, department, or for a certain procedure. This tool consolidates and arranges numbers, metrics, and in many cases, performance scorecards on a single screen.

At a glance, the dashboard provides a large range of vital business insights. It provides specific signs about business, allowing the users to understand that something is either right or wrong. It’s an effective tool that is used to specify metrics, proactively specify problems, and set performance goals. It’s merely a crucial tool that notifies supervisors and stakeholders whether their business requires maintenance or if it’s entering the best instructions or not.

Some vital functions of business dashboard software consist of a personalized interface with the ability to pull real-time data from a large range of resources.

There are two various types of business dashboards. Each one of them is used by a business for a particular function.

Analytical Dashboards

These dashboards are essentially developed for company executives and senior leaders to help them develop the targets and goals that are based upon the insights from a particular volume of data that has actually been collected over a particular duration. They assist company choice makers understand how a particular event took place, why it occurred and the assistance they have to make the necessary modifications.

Operational Dashboards

Operational business dashboards are made use of by a company’s department managers and front-line workers to effectively keep track of the crucial performance indicators as well as other efficiency metrics. They provide users the supreme power to go through the current info, get signals, and likewise identify prospective operation concerns prior to they take place.

Can Business Dashboard Software Actually Benefit your IT Firm?

The essential difficulty dealing with modern-day IT businesses today is handling and drawing out value from their big quantities of information. Bulk of them are handling data overload even as they continually search for efficient methods to simplify information analysis and distribution.

IT dashboards are now here to streamline your work as a manager simply because they are remarkable details management tools.

The method a car dashboard helps drivers to focus on safe operation of their cars and quickly browse numerous roadway hazards is likewise true for IT dashboards. They streamline intricate business processes into small, workable bits of information, helping them concentrate on the everyday operations of the business.

Now, with the best dashboard software, there many advantages to your company.

They consist of:

1. Information Consolidation

With a business dashboard, you don’t have to keep flipping in between screens or browsing through a great deal of databases for particular data. This is due to the fact that it provides real-time information analytics on a single screen, saving you time.

2. Increases the Value of Data

While information is among the most important possessions for an IT company, leveraging ends up being difficult as it’s often too expensive and lengthy.

Thanks to real-time dashboards, every member of your company can get the understandings helpful for appropriate job efficiency. In addition, a dashboard permits you to highlight your brand and helps you provide data to your customers with ease.

3. Real-time Decision-Making

With their colourful graphic easy to use user interface, you can comprehend and easily evaluate complicated data, hence enabling for real-time choice making.

In other words, you have the ability to do an analytical analysis of business’s performance and choose whether or not to carry out a plan.

4. Capability to Solve Problems Quickly

A well-designed dashboard not only makes metric reporting on real-time and historic data, but likewise reveals problematic locations, so you have the ability to handle them proactively.

Research has actually shown that workers who make use of metric business dashboards make notified decisions, feel empowered and inspired, and have the ability to manage obstacles as they come.

5. Much better Future Plans

Considering that a dashboard provides you a comprehensive picture of each and every vital metric that you need in choice making, including crucial performance indicators, from a variety of information sources, real-time metrics, departments, and markets, you have the ability to see the bigger photo and for that reason make much better future strategies.

Functions of Well-designed Business Dashboard Software

As an IT manager anticipating having efficient dashboard solutions for your company, it’s crucial to guarantee that you are investing in the very best of the very best.

The most reliable and effective dashboard software is one that promotes action and changes behaviour. Considering that there are many alternatives in the market, it’s essential to search carefully so as not to end up with one that is slow-moving, puffed up, and challenging to utilize.

The best dashboard software should be well-designed and offer the following:

Data Consolidation

It ought to have the ability to integrate several data sources for simpler access.

Good Interactivity

It ought to have crucial tools such as highlighting, filtering for excellent interaction.

Sharing

It needs to allow simple sharing with assistance for the existing security.

Best Visual Analysis Practices

A properly designed dashboard should provide the best visual analysis practices for better and clear understanding, in addition to good interaction.

It’s incredible how a business dashboard can offer an effective solution to the large amounts of information that an IT company has to handle day in day out. It saves time and money for the company by making everything simple to observe and comprehend with its real-time metrics.

Thinking about that it’s an essential financial investment, it’s essential that you choose a dashboard that is perfectly customized to suit the requirements of your company. Select one that has metrics that are significant and useful to your target audience.The modern-day business landscape has evolved, and IT managers have to keep in-step with these changes in a bid to remain relevant.